Do you feel that you are losing sight of the lightbulb moment that catapulted your brand? Need to recenter yourself with your company? It is easy to lose sight of your brand identity in this ever-changing world. Now is the time to get back to your roots– or the drawing board!
In this Scale your Business presentation, we're teaming up with AIGA MN. Hear from the founders of two successful creative agencies, Jeff Johnson of Replace and Stefan Hartung of Ideas that Kick, on how they have maintained authenticity in their agencies’ brands and their client's brands. Jeff and Stefan will each share a case study of how they have righted the path of a brand. You are certain to feel inspired after hearing from these two creatives who believe, “If the job and the dream are out of alignment: change your plans, change the model, change the job, change the company, change the underpants if needed, but do not change the dream. Make your dent in the universe. Then make it bigger — every day!"
PRESENTERS Stefan Hartung studied visual communication in his native Germany as well as in the US. After four years working in full-service agencies in Hamburg, Germany, he moved to the U.S. and, in 2001, co-founded Minneapolis design agency Kick with strategic partner Mary Kemp. Kick has applied its design thinking and denting strategies to start-ups and Fortune 50 companies.
Jeff Johnson is an impatient person. Born broke on a dirt farm in ND, impatient thinking led him to study design. Living out of his 83’ Buick Skylark, Jeff began working as an intern for Duffy Design and Fallon Worldwide leaving six years later as Design Director for Interactive. Jeff Founded Replace Inc. in Minneapolis MN to Improve and Replace the Status Quo. Our small staff believes the fastest path to Improving the world is Replacing the busted parts by making them obsolete. Replace creates brands with Fortune 50 companies and companies of one person. All of our work serves our same impatient mission.
THE SCALE YOUR BUSINESS SERIES We’re putting on monthly business skills presentation focused on bringing you the tools you need to push your business to the next level. We bring you a presenter that will educate you on relevant topics to help you grow your business and career. The series is free for COCO and through our partnership with AIGA MN it is offered free for AGIA members. Thanks to our Scale your Business sponsor, SMCPros. This presentation was brought to you in collaboration with AIGA Minnesota.