This event is sold out. To be placed on a waitlist please email mackenzie@saintpaulchamber.com Explore the intersections of PR and Influencer Marketing and how they can boost your marketing programs. The term "influencer" means different things to different types of businesses and organizations. Influencer marketing and PR have a lot in common and intersect in an ever-increasing number of channels. As a result, the lines between PR and marketing overall get blurrier by the day. Reaching influencers and journalists requires a mashup of smart PR with some social media magic and sometimes a bit of cash. But do you know the who/what/where/when/why's of influencer distribution? Do you know how to engage them to help actually influence your audiences? Joe Thornton from Aimclear will dig into the details and show how influencer distribution can reshape your approach to PR and marketing. Presented by: Joe Thornton, Vice President of Content & PR for Aimclear Joe Thornton is a veteran communications professional with a background in broadcast journalism, public relations, corporate communications and strategic content development. As vice president of content and PR for Aimclear, Joe leads a team of communications and marketing professionals who support many leading brand names with content development and innovative psychographic targeting capabilities to ensure messages get to the right audiences at the right time. Joe spent nearly a decade as news anchor and news director of the CBS affiliate in Duluth, followed by lengthy stints supporting local, regional, national and global communications campaigns at Weber Shandwick, Lawson Software, Education Minnesota and Convergys Corp. prior to joining Aimclear in 2015. Aimclear is based in Duluth with a strong presence in St. Paul's Lowertown district. About Aimclear Aimclear is dominant in audience targeting and customer acquisition. They build, track, and convert laser-focused audience segments, seeing targets through to conversion via omni-platform cookie pools, segmented by audiences. The agency drives web traffic and tracks merged social psychographic/search personas. Because Aimclear also distributes to influencers for buzz, links, and earned-media, the agency has evolved to be the missing link unifying search, social, PR and psychographic display. Investment: $15 Member // $30 Non-Member Includes networking, program and lunch Thank you to our Sponsors: Contributing Sponsor: Catering Sponsor: Host Sponsor:
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